Initial Making of Ideas

Next I chose my three strongest ideas to make on illustrator. I did this to see which would work best on screen and this then helped me to narrow it down to one final idea which I will develop further. In the end I chose the first idea with the keyhole shape after deciding that it was the most effective when made on screen and also form the feedback I got. I think it works the best because the type is legible and has good readability, which the middle one has issues with as the type looks squashed and legibility is lost for the word 'wonderland' and although the last one is legible, I found it was awkward to read and didnt have very good readability because you have to concentrate on each individual part of the title before you could read the whole thing whereas the first one takes one quick glance to see what it says.

Next I developed this idea based on the feedback I received by adding in more objects from the film and improving my font. After looking at this I  decided to experiment further with the font to make it match in better with the background and to simplify the objects so it doesn't look too busy.
I found that the design worked better with the two original objects because it kept the colour scheme down to just yellow, white and black (and eventually blue in the final design) making it a lot simpler so that the focus stays on the type and not what is going on around it. I also developed the type face because unlike the one in my final design, this typeface looks separated from the rest of the design.